Munich to the power of 5

Italian passion meets exclusive event staging

With the Lamborghini Day Germany 2025 Automobili Lamborghini brought the Italian brand experience to Munich. High above the rooftops of the Bavarian capital, the MünchenHoch5 event space was transformed for nine days into an exclusive world of performance, design, and innovation. Customers, partners, and invited guests gained a unique insight into the world of Lamborghini and experienced the brand through a high-quality 360° brand experience. The focus was on the latest model highlights. Revuelto, Urus SE and the new Temerario, accompanied by interactive brand worlds and personal encounters with the international management of Automobili Lamborghini.

As the technology partner of MünchenHoch5, LiveTec was responsible for the technical implementation of the event throughout the entire production period and ensured that the exclusive brand presentation was realized at the highest technical level.

Our services

For the Lamborghini Day Germany 2025, LiveTec took over the overall technical support of the multi-day event and coordinated all event technology trades.

Our services included, among other things:

• Lighting technology for presentation and event spaces
• Audio technology for presentations and brand staging
• Media technology for visual content and presentations
• Technical support for all event areas
• Setup, installation and production support over nine days. Overall technical coordination throughout the entire event production.